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Entrepreneurship, a war zone?

Entrepreneurship, a war zone?

As an entrepreneur. You are in a war zone. You must fight to win. You must deploy various strategies in order to be at par with your competitors. Entrepreneurship is a war zone and in this war zone, two parties are involved, your brand and that of your opponent or competitors. You must be fully prepared. How do you know you are fully prepared? If you are in a war zone, your presentation matters. Your outfit should suggest what you are in for. Our outlook as entrepreneurs should suggest we are in for business and are in to win. Presentation of yourself matters, you won’t have a second time to create a first impression. When I was starting my entrepreneurship journey, I had to learn in a hard way on the job. I had a phone conversation with a client who had agreed to pay certain amount of money. I agreed to deliver myself and on getting there, she totally changed her mind because my outlook did not befit the amount. I was paid lesser than we agreed. That is the world we are in now, especially in Nigeria. Your looks, store and product must be equated to the premium paid. A soldier in a battle field should not only get his weapons, ammunition etc. He will kit up for it. He won’t forget his shield, boots, helmet etc. You must look the way you want to be accepted. As entrepreneurs we need protection just as a soldier on the battle field uses a shield to protect himself from all manner of attacks from his enemy. He uses  shield...
Networking is the backbone of business

Networking is the backbone of business

Networking is the most powerful marketing tactic and strategy to accelerate and sustain success for individual or organization – Adam Small Networking is about connections and building enduring , mutual beneficial relationships. Some people mix it up with networking for friendship. Having the contact of someone doesn’t make you their friend?  It’s usually a business relationship and that is what networking is all about. It is important to know you may not always be a direct beneficiary of it but someone else in your circle. When networking, have in mind you are also there to provide support to the person you are networking with. In fact, it is most effective if you portray yourself first to support than what you want to benefit. Most of my sales and progress in life is due to my network. I have a book  I write how customers got to know my brand and a lot of them were through referrals which usually occur from my network. Ultimately,  its not about who you know  but WHO KNOWS YOU. It is possible you know someone and he or she doesn’t know you. You get to introduce yourself and re-introduce and re-introduce each time you meet her.  This shows you know him or her, but he doesn’t know you. Ask any senior executive , politician,  successful sales person, etc, which skill helped them excel in their career – it is Networking. To succeed, you must continually connect with new people,  cultivate emerging relationships and leverage on your network. The early part of last year,  I realized our sales were whirling within the existing customers. I...
Branding: Ignorance is not an excuse

Branding: Ignorance is not an excuse

Many years ago when I learned the art of jewelry making, little did I know there was more to being a jewelry entrepreneur than designing and creating jewelry. I was not taught a lot of things. I didn’t know I had to make arrangements for packaging, self presentation, customer service, art of negotiations, book keeping, business etiquette etc In this part of the world – Nigeria, emphasis is placed more on the product itself than other tools that will push the product or brand.     It pained me I had to learn in the hard way on the job.                         I learnt a particular design which took me about six days to conclude – it was made with seed beads of size two if you know what I mean. They come very tiny, at a time there wasn’t Beading needles nor did I know about needles to enhance my work for efficiency. My family was deprived because I wanted to get it done. There’s something about jewelry artists. The completion of  jewelry is very fulfilling. It comes with so much joy than getting a buyer . I finally finished up. I told someone I would sell this for N7,000 which I felt the jewelry was worth. My people perish for ignorance, little did I know I didn’t make a single profit. I am going to write my journey on jewelry pricing later. That same day, thankfully, I got a buyer who was a jewelry freak. I was excited, she negotiated and we came up to  N4, 000 which I...
Types of Pearls for Jewelry

Types of Pearls for Jewelry

So I had set up my blog for more than two years and  I hadn’t  been able to get anything done on it. I remember preaching about ‘holding the bull by the horn’  this year and about how we should be deliberate or intentional in whatever we do, and now, I realize my blogging is lagging behind and since I must practice what I preach, I have decided to make this work. I am very excited to be sharing with you jewelry types, what and how to wear them for various occasions,  tips and tricks of jewelry designing, gem stones and their origin, our latest designs and general gist in the jewelry industry. Let me start by asking what jewelry you love the most? I love Pearls especially Cultured Pearls. I will be educating you on how they are formed and various types. Made by Bimbeads Made by Bimbeads Made by Bimbeads How are natural pearls formed? Natural Pearls are formed when an irritant usually a parasite works it way into an Oyster, as a defensive mechanism the irritant is coated with a fluid. Layer upon layer of this coating known as natural pearl is deposited until a lustrous pearl is formed. This is why Pearls are highly valuable. They are elegant and classy when worn. Types of Pearls. There are three major types of pearls for jewelry: Natural; Cultured; Man made or Imitation. A Cultured Pearl undergoes the same process,  The only difference is that the irritant is a surgically implanted bead or a piece of shell called mother of pearl. These ‘seeds’ or ‘nuclei’ are most often formed...