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Entrepreneurship, a war zone?

Entrepreneurship, a war zone?

As an entrepreneur. You are in a war zone. You must fight to win. You must deploy various strategies in order to be at par with your competitors. Entrepreneurship is a war zone and in this war zone, two parties are involved, your brand and that of your opponent or competitors. You must be fully prepared. How do you know you are fully prepared? If you are in a war zone, your presentation matters. Your outfit should suggest what you are in for. Our outlook as entrepreneurs should suggest we are in for business and are in to win. Presentation of yourself matters, you won’t have a second time to create a first impression. When I was starting my entrepreneurship journey, I had to learn in a hard way on the job. I had a phone conversation with a client who had agreed to pay certain amount of money. I agreed to deliver myself and on getting there, she totally changed her mind because my outlook did not befit the amount. I was paid lesser than we agreed. That is the world we are in now, especially in Nigeria. Your looks, store and product must be equated to the premium paid. A soldier in a battle field should not only get his weapons, ammunition etc. He will kit up for it. He won’t forget his shield, boots, helmet etc. You must look the way you want to be accepted. As entrepreneurs we need protection just as a soldier on the battle field uses a shield to protect himself from all manner of attacks from his enemy. He uses  shield...
Networking is the backbone of business

Networking is the backbone of business

Networking is the most powerful marketing tactic and strategy to accelerate and sustain success for individual or organization – Adam Small Networking is about connections and building enduring , mutual beneficial relationships. Some people mix it up with networking for friendship. Having the contact of someone doesn’t make you their friend?  It’s usually a business relationship and that is what networking is all about. It is important to know you may not always be a direct beneficiary of it but someone else in your circle. When networking, have in mind you are also there to provide support to the person you are networking with. In fact, it is most effective if you portray yourself first to support than what you want to benefit. Most of my sales and progress in life is due to my network. I have a book  I write how customers got to know my brand and a lot of them were through referrals which usually occur from my network. Ultimately,  its not about who you know  but WHO KNOWS YOU. It is possible you know someone and he or she doesn’t know you. You get to introduce yourself and re-introduce and re-introduce each time you meet her.  This shows you know him or her, but he doesn’t know you. Ask any senior executive , politician,  successful sales person, etc, which skill helped them excel in their career – it is Networking. To succeed, you must continually connect with new people,  cultivate emerging relationships and leverage on your network. The early part of last year,  I realized our sales were whirling within the existing customers. I...