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Branding: Ignorance is not an excuse

Branding: Ignorance is not an excuse

Many years ago when I learned the art of jewelry making, little did I know there was more to being a jewelry entrepreneur than designing and creating jewelry. I was not taught a lot of things. I didn’t know I had to make arrangements for packaging, self presentation, customer service, art of negotiations, book keeping, business etiquette etc In this part of the world – Nigeria, emphasis is placed more on the product itself than other tools that will push the product or brand.     It pained me I had to learn in the hard way on the job.                         I learnt a particular design which took me about six days to conclude – it was made with seed beads of size two if you know what I mean. They come very tiny, at a time there wasn’t Beading needles nor did I know about needles to enhance my work for efficiency. My family was deprived because I wanted to get it done. There’s something about jewelry artists. The completion of  jewelry is very fulfilling. It comes with so much joy than getting a buyer . I finally finished up. I told someone I would sell this for N7,000 which I felt the jewelry was worth. My people perish for ignorance, little did I know I didn’t make a single profit. I am going to write my journey on jewelry pricing later. That same day, thankfully, I got a buyer who was a jewelry freak. I was excited, she negotiated and we came up to  N4, 000 which I...